Helen Brocklehurst

I recently compiled a list of the best books on innovation and creativity and among them is Daniel Pink’s A Whole New Mind: Why Right-Brainers Will Rule the Future. It was first published in 2005 and has gone through various updated editions. Sixteen years on,… Read More »Do right-brainers rule?

We all have days when we’re out of good ideas, or struggle to get started, or have a problem which seems impossible to solve. Just don’t give up. Here are some really simple things you can do that are scientifically proven to give your brain… Read More »10 Ways to Boost your Creativity

If you want to summarise everything ever written on the subject of creativity you can use this elegant little equation: creativity equals opportunity divided by the risk of failure. The basic conditions of success are taking lots of shots, and not worrying about making mistakes.… Read More »The Creativity Equation

Everyone loves an expert these days. Whether it’s a professional sportsman breaking a record or a virologist finding a new vaccine. But the desire for absolute mastery brings with it a personal cost. We feel it’s not enough to run because we enjoy running, but… Read More »Depth vs Breadth

Think about how many books are published each year. How many tweets and posts are published every day. How many films you can instantly download from Netflix. How many songs you can instantly play on Spotify. How many products you can buy on Amazon. Create… Read More »Creative Habits